Clifford Lobo

About Clifford Lobo

Strategic and growth-focused Marketing Leader with over 20 years of progressive experience in driving integrated marketing, brand management, communications, and business transformation across B2B, B2C, and FMCG industries. Proven record in developing and executing global marketing strategies, leading cross-functional teams, and optimizing brand positioning to deliver measurable ROI and market expansion. Skilled in digital transformation, GTM strategy, and stakeholder management with expertise in ATL, BTL, and digital campaigns. Recognized for building high-performing teams and delivering innovative solutions that enhance market share and strengthen brand equity.Core Competencies• Brand Strategy & Positioning • Integrated Marketing Communications • Digital Marketing & Transformation• Demand Generation & Lead Nurturing • Marketing Analytics & ROI Measurement • P&L & Budget Management• Product Launches & GTM Strategy • Cross-functional Team Leadership • Stakeholder & Vendor Management• Customer Acquisition & Retention • Experiential Marketing & Events • Corporate Communications & PR

Experience

1. Assistant Vice President - Marketing

   Nextgen Global - B2b Lead Generation Company

   Apr 2022 — Present · Pune, IN

   As a Marketing Head will design, implement and drive the following- Craft marketing strategy for Tessera across Audience Profiling, Performance marketing, SocialMedia, Brand Identity, Brand campaigns, PR, Influencer marketing, and Offline marketing- Monthly, quarterly and annual budgets for the Marketing department- Set up marketing and social media teams, and onboard allied agencies as necessary- Set, monitor and report on team goals- Develop brand identity for Tessera and ensure it is consistent across all channels- Develop growth strategy for Tessera to expand reach, engagement and audience base- Manage launch campaigns end to end for all production releases of civic studios- Serve as a key voice in assuring marketing, PR, and brand and editorial communication is consistent across all channels- Stay abreast with competition and industry trends across marketing functions- Work in tandem with the creative teams to ensure we are marketing existing content effectively, and developing new content which is marketable.Currently managing PAN India Strategy & Marketing for Tessera ITESStrategising Lead Generation, working on International projects in US/ Europe/ CanadaWebsite Design & Development Social Media ManagementDigital MarketingBrand ManagementOffline and Online Marketing

Education

• Cardinal Gracias High School

  1991

  1990 — 1991

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  MBA, Marketing

  2012 — 2015

• NIIT

  GNIIT, Computer Programming

  1999 — 2001

• University of Mumbai

  Bachelor's degree, Chemistry

  1993 — 1998

Skills

• Personnel Management
• People Management
• Market Research
• Corporate Management
• Business Development
• Project Management
• Vendor Management
• Executive Search
• Customer Experience
• Start-Ups
• Brand Management
• Marketing Strategy
• Business Planning
• Operations Management
• Service Delivery
• Business Analysis
• Training
• Customer Satisfaction
• New Business Development
• Performance Management
• Crm
• Stakeholder Management
• Team Leadership
• Business Strategy
• Coaching
• Bpo
• Entrepreneurship
• People Skills
• Customer Relations
• Outsourcing
• Team Management
• Account Management
• Strategy
• Change Management
• Marketing
• Leadership
• Employee Engagement
• Key Account Management
• HR Consulting
• Customer Support