Cliff Trammell
Director of Culture and Experience @RangeWater Real Estate
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WORK HISTORY
Director of Culture and Experience @RangeWater Real Estate
Atlanta, GA, US
Cliff is an Experience Marketing Manager serving on RangeWater’s Experience Team to innovate creative networks of support for resident and corporate event experiences.\\\\n\\\\nAs an entrepreneur running his own entertainment business for 14 years, he organized, produced, emceed, and DJ’d events to facilitate private and corporate festivities including The Walking Dead’s wrap parties and Mary Kay’s International’s 50th Anniversary Conference. He worked as a Social Director for many of these years at RangeWater flagship properties.\\\\n\\\\nCliff graduated Georgia State University with a degree in Cultural Anthropology, and he specializes in qualitative analysis, anthropological and psychological methods. As both an event entrepreneur and cultural anthropologist, Cliff brings a unique skillset to RangeWater’s growing portfolio of diversified demographics of communities and neighborhoods.\\\\n\\\\nHe also has certificates via NAA, NALP, Event Planning from Emory University Continuing Education, and Ethical Human Subject Research from CITI Program at Georgia State University. In free time, he likes to garden, make music, dance, and sing at the top of his lungs.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Emory University
Event Planning Certificate
Georgia State University Perimeter College
Associates
Emory University
Certificate in Event Planning
Georgia State University
Bachelor's degree
ABOUT CLIFF TRAMMELL
I serve and create community everywhere I go. As the bilingual (English and Spanish) Director of Culture and Experience for RangeWater’s Talent Management team, I specialize in organizing online mental wellness and DEI forums, driving cultural initiatives, and producing award-winning short documentaries that can be utilized in sales and PR efforts. The video work I lead has earned international recognition and is a powerful tool for brand storytelling and catalyzing employees as cultural ambassadors. My storytelling philosophy is that narrative without numbers is tractionless, but numbers without narrative is meaningless. With expertise in creative direction and scriptwriting, I leverage ethnographic research, combining data with narrative to create content that sticks to minds and transforms lives. Prior to my HR career, I spent my early career as a public performer, social director and event curator. This background provided me with a superhuman ability to read people and understand their unique and collective needs. Today, my ability to positively shape corporate culture through employee engagement programs, mental health initiatives, and award-winning content development fuels client success and positive company outcomes. I hold degrees in Cultural Anthropology and Psychology from Georgia State University and a certificate in Event Planning from Emory University. In free time, I like to garden, make music, dance, and sing at the top of my lungs and play at the intersection of science and mysticism.
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