Cliff Thomas

Director of Sales at Campbell Soup Company

Role
Director of Sales at The Campbell's Company
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Cliff Thomas

A results oriented professional with extensive Sales Execution, Business Development, Insights, and Leadership experience in the consumer package industry. A leader recognized for building sales and cost savings opportunities across functions through collaborative teamwork, quality planning and open communication.

Experience

  1. Director of Sales

    The Campbell's Company

    Mar 2019 — Present · Atlanta, GA, US

    Snyder\'s Lance acquired by Campbell\'s and integrated into their Campbell\'s Snacks Division.Responsible for leading the total store sales organization (Direct and DSD) across the Southeast, Carolinas, & Ohio Valley. Lead seven grocery key account managers and multiple brokers with $200M customer volume and $30M in trade budget. Direct customer plans and strategy to cross-functional group consisting of Retail VP’s, Zone Managers, and District Managers leading field execution as well as the broker teams.• Pepperidge Farm brands include: Goldfish, Cookies, and Bakery• Snyder’s Lance brands include: Cape Cod, Kettle, Snyder’s Pretzels, Lance Crackers, Pop Secret, Emerald, Late July, Archway, & Stella.• Responsible for training, developing, and leading the team to deliver the company objectives on net sales, trade spend, market share growth, innovation, distribution levels and display support. • Duties include sales growth, customer trade investment (promo, space, & rebates), and distribution management for regional accounts and brokers.• Current customers include SEG, Tops, Lowes, Ingles, Food City, Rouses, MDI, and 80 plus smaller regional customers

Education

  • Auburn University Harbert College of Business

    Master's of Science, Accounting and Taxation

  • Auburn University

    Bachelor of Science, Accounting

Skills

  • Grocery
  • C-Store
  • Fast-Moving Consumer Goods (Fmcg)
  • Consumer Goods
  • Direct Store Delivery
  • Consumer Products
  • Fmcg
  • Forecasting
  • Sales Management
  • Pricing
  • Key Account Development
  • Ac Nielsen
  • Pricing Strategy
  • Dsd
  • Spectra
  • Management
  • National Accounts
  • Nielsen
  • Sales

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Cliff Thomas — Director of Sales at The Campbell's Company in Atlanta, GA, US | Unifers