Cliff Thomas
Director of Sales at Campbell Soup Company
- Role
- Director of Sales at The Campbell's Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Cliff Thomas
A results oriented professional with extensive Sales Execution, Business Development, Insights, and Leadership experience in the consumer package industry. A leader recognized for building sales and cost savings opportunities across functions through collaborative teamwork, quality planning and open communication.
Experience
Director of Sales
Mar 2019 — Present · Atlanta, GA, US
Snyder\'s Lance acquired by Campbell\'s and integrated into their Campbell\'s Snacks Division.Responsible for leading the total store sales organization (Direct and DSD) across the Southeast, Carolinas, & Ohio Valley. Lead seven grocery key account managers and multiple brokers with $200M customer volume and $30M in trade budget. Direct customer plans and strategy to cross-functional group consisting of Retail VP’s, Zone Managers, and District Managers leading field execution as well as the broker teams.• Pepperidge Farm brands include: Goldfish, Cookies, and Bakery• Snyder’s Lance brands include: Cape Cod, Kettle, Snyder’s Pretzels, Lance Crackers, Pop Secret, Emerald, Late July, Archway, & Stella.• Responsible for training, developing, and leading the team to deliver the company objectives on net sales, trade spend, market share growth, innovation, distribution levels and display support. • Duties include sales growth, customer trade investment (promo, space, & rebates), and distribution management for regional accounts and brokers.• Current customers include SEG, Tops, Lowes, Ingles, Food City, Rouses, MDI, and 80 plus smaller regional customers
Education
Auburn University Harbert College of Business
Master's of Science, Accounting and Taxation
Auburn University
Bachelor of Science, Accounting
Skills
- Grocery
- C-Store
- Fast-Moving Consumer Goods (Fmcg)
- Consumer Goods
- Direct Store Delivery
- Consumer Products
- Fmcg
- Forecasting
- Sales Management
- Pricing
- Key Account Development
- Ac Nielsen
- Pricing Strategy
- Dsd
- Spectra
- Management
- National Accounts
- Nielsen
- Sales
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