Cliff Pereira

About Cliff Pereira

I\'m a data-driven digital marketing leader with over a 17 years of experience crafting and executing go-to-market (GTM) strategies that drive real business results. My background spans industries like retail banking, logistics, customer loyalty, and event marketing—delivering integrated, multi-channel campaigns that boost lead quality, accelerate pipeline growth, and maximise ROI.I have lead GTM efforts across digital channels—managing everything from online events and automated lead nurture journeys to website content and performance analytics. I’m passionate about optimising the entire marketing funnel: refining audience segmentation, leveraging the right channels, and using data to continually enhance campaign performance.Beyond execution, I help clients modernise their marketing technology stacks, build scalable automation workflows, and transform how data is used to inform decisions. I also take pride in mentoring teams, building strong cross-functional collaboration, and aligning marketing strategy to business goals.Always looking to connect with forward-thinking professionals and organisations that believe in the power of strategic, measurable marketing.

Experience

1. Head of Marketing Automation

   Merit Data & Technology

   Jan 2017 — Present

   At Merit, I deliver integrated campaigns that drive demand, generate leads, and accelerate pipeline growth. Oversee planning and implementation across multiple channels—including online events, email automation, social media, and website content—focused on improving lead quality and marketing ROI.Key responsibilities- Develop and execute integrated marketing campaigns, including nurture journeys and digital events, aligned with sales goals and buyer journeys- Optimise audience segmentation, channel mix, and content strategy through data-driven performance analysis- Manage digital operations across email, social media, CRM, and website platforms for both internal and client-facing campaigns- Lead resource allocation, and channel performance monitoring to maximise efficiency and return- Support monthly communications calendar, ensuring strong governance and protection against data erosion- Provide strategic consulting to clients on MarTech stack optimisation, campaign automation, and data insights- Drive marketing technology transformation projects, including the setup of personalised automations, system integrations, and performance dashboards- Mentor and guide team members to build capabilities across campaign management, analytics, and marketing ops.

Education

• Sinhgad Institute Of Management

  Master of Business Administration - MBA, Marketing

  2005 — 2007

• Indian Institute of Management, Indore

  Executive Programme , MarkTech and AI Driven Marketing

• Sinhgad Institute Of Management

  Postgraduate Diploma, Finance

Skills

• Team Leadership
• Relationship Management
• Strategic Communications
• Brand Management
• Data Analysis
• Marketing Strategy
• Business Strategy
• Recruiting
• Loyalty Programs
• Business Development
• Marketing
• Analysis
• Mis
• Customer Satisfaction
• New Business Development
• Marketing Communications
• Competitive Analysis
• Customer Relationship Management (Crm)
• Management Information Systems (Mis)
• Strategic Planning
• Strategy
• Vendor Management
• Management
• Campaign Management
• Performance Management
• Crm
• Business Analysis
• Banking
• Team Management
• Customer Segmentation Strategy