Cliff Pelloni
📕The Publishing Guy | I Transform “Someday Authors” into Published Authorities | Publishing Coach | Kitchen Dad
- Role
- Director of Client Success and Services at Idea To Author Publishing
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Cliff Pelloni
Author Roadmap Call - You know you…
Experience
Director of Client Success and Services
Jan 2010 — Present · Roswell, GA
Founded the organization and serves as Director of Client Success and Services managing a team of up to 10 outsourced resources per project to ensure high-quality deliverables while providing strategic direction, coaching, and guidance, assisting clients in finding and telling their individual stories • Perform as a project manager and coach, directing clients through the publishing process, developing brand stories, product positioning, and creative design to ensure successful product launches and high client satisfaction• Direct cross-functional teams in delivering measurable marketing campaigns that significantly increase revenue growth, providing a performance that surpasses regional and national client expectations• Designed, implemented and managed strategic marketing campaigns for 150+ books, achieving national and international Amazon Bestseller status and significantly boosting client visibility and satisfaction• Developed an innovative product offering strategy and implementation plan that increased the annual client revenue by 200%• Led a #1 Bestselling author, nationally acclaimed speaker, and CEO to expand the organization’s product portfolio, identifying and capturing an untapped market segment• Introduced a comprehensive email follow-up campaign for a client, increasing the number of targeted consumer touch points, delivering a significant 45% increase in revenue• Launched a full-cycle marketing and brand story development for nationally recognized industry leaders, including Kelly Fidel, Millionaire Consultant and founder of No Glass Ceiling®, Jeron Mastrud, former NFL player, CEO of APEX Performance Solutions, Damon Darnall - The Drone Boss, and Prem Carno - The Pickleball Guru
Education
Western Michigan University
BBA
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