Cliff Heaton
Director, Customer Insights @ ETS | Market Research, Customer Experience
- Role
- Director, Customer Insights at ETS
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
Experience
Director, Customer Insights
Jun 2023 — Present · Princeton, NJ, US
Team leader directing strategic and tactical research on customer experience, new product development, purchase behavior, thought leadership, and marketing and program effectiveness for ETS corporate and flagship products, including TOEFL, GRE, and TOEIC. • Engage regularly with B2C and B2B customers to identify pain points and enhance organizational effectiveness. • Present insights and recommendations to senior executives and boards, influencing key business decisions.• Utilize AI tools and platforms to facilitate collection and analysis of feedback.
Education
Cornell University
MBA
The Johns Hopkins University
BA
Skills
- Statistics
- Qualitative Research
- Project Management
- Customer Insight
- Consumer Behaviour
- Segmentation
- Survey Design
- Research
- Data Analysis
- Advertising Research
- Quantitative Analytics
- Online Research
- Focus Groups
- Strategic Planning
- Market Analysis
- Competitive Analysis
- Crm
- Concept Development
- Competitive Intelligence
- Marketing Strategy
- Analysis
- Analytics
- Market Research
- Report Writing
- Quantitative Research
- Marketing Research
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