Cliff Bunting
Director @Purplepatch
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WORK HISTORY
Director @Purplepatch
As a Partner I am tasked with the day-to-day running of the business, alongside working with the leadership team to build the strategy for growth through direct and in-direct sales channels, product development and marketing.At PurplePatch, we are specialists in advising Credit, Marketing and Supply Chain Professionals with an unbiased comparison of the rates provided by international information suppliers, providing target pricing based on current market rates and evidence of discounts being enjoyed by other customers of the same suppliers, utilising the same products and volumes.
EDUCATION
Amersham & Wycombe College
Adv GNVQ, Business Studies
SKILLS
ABOUT CLIFF BUNTING
Cliff brings c30 years’ experience in sales, marketing and business leadership across SaaS, data, insights, gen-AI and strategic consultancy sectors. In that time, Cliff has held senior leadership roles for some of the industry’s leading blue chip organisations such as Dun & Bradstreet and WGSN, and The Future Laboratory, where he was both CEO and Partner between 2014-23. He is a highly successful Chief Executive Officer and commercial leader with a track record in consistently delivering double digit revenue and profit growth, stringent cost management, securing investment and successfully completing the sale of a business.Cliff possesses an in-depth experience in formulating & implementing business transformation and commercial strategies with an expertise in the areas of scaling businesses at pace, enterprise sales, building winning & inclusive cultures and leading teams as either a CEO, Managing Director or Chief Sales Officer. This covers creating client centric leadership teams, developing world class sales & marketing teams, delivering product innovations, stringent P&L control and creating high performance through coaching, motivation & KPI development.
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