Cliff Bastedo

Strategic, creative and passionate marketing leader. Bow tie aficionado

Role: Corporate Vice President of Marketing Communications, Group Benefit Solutions at New York Life
Location: Bordentown, NJ, US
LinkedIn followers: 500 followers

About Cliff Bastedo

Over 20 years of strategic marketing expertise and leadership, building B2B and B2C integrated, digital-first marketing programs that drive growth. Deep expertise in insurance, healthcare, wellness, and financial services industries.

Experience

Corporate Vice President of Marketing Communications, Group Benefit Solutions
New York Life
Dec 2022 — Present

Education

Rutgers University
Bachelor of Arts (B.A.), Communication and Media Studies
1996 — 2000

Skills

Digital Marketing
Email Marketing
Thought Leadership
Advertising
Event Planning
Social Media Marketing
Health Insurance
Collateral Production
Graphic Design
Branding & Identity
Marketing Strategy
Creative Writing
Public Relations
Marketing Communications
B2b Marketing Strategy

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