Cathy Liewen

About Cathy Liewen

As a Senior mixed-methods UX Researcher, I have over six years of experience in conducting user research across various domains, including education, healthcare, finance, fitness, and gaming.I have a passion for making products delightful and user-friendly through a data-driven strategy. I use a range of qualitative research methods, such as usability testing, in-depth interviews, card sorts, expert evaluations, persona development, and journey mapping, to understand user needs, behaviors, and motivations. I also collaborate with cross-functional teams, such as design, engineering, marketing, and product, to deliver insights and recommendations that drive business outcomes and user satisfaction.

Experience

1. Senior Ux Researcher

   F5

   Jun 2025 — Present

Education

• University of Wisconsin-Madison

  B.A., Journalism and Mass Communication

• DePaul University

  Master of Science (MS), Human Computer Interaction

  2012 — 2016

• Madison Area Technical College

  Certificate, Web Design

  2010 — 2012

Skills

• Wellness
• Copywriting
• Web Design
• Wireframes
• Social Media
• Marketing
• Html
• Publishing
• Logo Design
• SEO
• SEO Copywriting
• Indesign
• Content Management
• Mobile Devices
• Writing
• Css
• User Experience Design
• Mobile Applications
• Mac
• Interaction Design
• Social Networking
• Multimedia
• Brand Development
• Social Media Marketing
• Blogging
• Information Architecture
• Publications
• Graphic Design
• Axure
• Creative Direction
• Adobe Creative Suite
• Promotions
• Newsletters
• User Interface Design
• Usability
• Layout
• Email Marketing
• Advertising
• Magazines
• Photoshop