Clerise Phillip
Digital Marketing Manager at CAPTRUST
- Role
- Digital Marketing Manager at CAPTRUST
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Clerise Phillip
Experienced Marketing Administrator with a demonstrated history of working in digital inbound marketing. Skilled in Google Ads, Google Analytics, SEMRush, MailChimp, Hubspot, Microsoft Word, Sales, Events, and Management.
Experience
Digital Marketing Manager
Jan 2023 — Present · Raleigh, NC, US
Leads teams in social media, SEO, paid media, website development, and email marketing to enhance CAPTRUST’s brand presence across various business lines for 3X in lead generation and new business.Identify trends to optimize $3M+ budget, campaign effectiveness, and innovative growth strategies for all 90+ locations.Collaborate with teams to create campaigns, landing pages, and events that align with business priorities.Manage testing calendars and prioritize improvements based on results.Utilize analytics to evaluate customer journeys, optimize conversion funnels, ads, and personalize web experience.Produce and present performance reporting for the board of directors, C-suite, and team.
Education
University of South Florida
Bachelor's degree, Communication and Media Studies
2017 — 2019
Skills
- Advertising
- Mailchimp
- Management
- Email Marketing
- Microsoft Office
- Sales
- Event Management
- Public Speaking
- Quickbooks
- Leadership
- Public Relations
- Online Marketing
- Research
- Marketing Communications
- Marketing Strategy
- Microsoft Excel
- Powerpoint
- Social Media
- Customer Service
- Social Media Marketing
- Microsoft Word
- Event Planning
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