Aliaa El Shabrawy
Digital Growth Manager (World Service Marketing & Audiences) @BBC
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WORK HISTORY
Digital Growth Manager (World Service Marketing & Audiences) @BBC
EDUCATION
University of Kent
Masters of Social Sciences, Digital Marketing & Analytics
Helwan University Cairo
Bachelor's degree, Architectural Engineering
ABOUT ALIAA EL SHABRAWY
Combining the art of storytelling with the science of data. Backed by International experience spanning across Cairo, Dubai, Croatia, and London and a Master\'s degree in Social Sciences in Digital Marketing & Analytics.I\'m a T-shape skilled digital strategist with a particular interest in neuromarketing, data science, omni-channel, and localisation to serve a fully growth-led digital funnel.Combining business intelligence, growth marketing, and professional leadership skills, I have worked and consulted many businesses across MENA and EU regions to mature and develop their digital footprint and maximize brand and marketing values.I managed and led teams up to 30 inhouse and remote members. I\'ve spoken and trained at events to crowds of up to people. And hold more than 20 awards and certificates from programs I joined or led. I enjoy working with diverse minds who challenge my neuroplasticity as well as my approach.TIME magazine\'s 2006 person of the year.
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