Clément Prayal
Global Seo Manager - Fragrance & Beauty @CHANEL
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WORK HISTORY
Global Seo Manager - Fragrance & Beauty @CHANEL
Within the E-commerce team, in charge of the following topics-+70 local websites deployed and optimized for SEO in +20 languages - Coordination of multiple agencies/vendors that support our local regions and markets- Support of the digital teams on all markets - Education on traffic management topics - mainly SEO and PPC - for artistic direction, marketing and copy teams within CHANEL SEO - Strategy definition across all regions depending on local needs and status - Technical support to ensure strong platform compliancy to SEO guidelines - Semantic territory definition - Content creation follow up and optimization - Education on Traffic acquisition methods with other teams PPC - Optimization of all PLA (Google Shopping) Accounts - Optimization of the feeds in Lengow - Creation of semantic guidelines Webperformance and Accessibility are also considered for each content that is published
EDUCATION
NEOMA Business School
Bachelor of Science (BS), International Management
ESB Business School, Reutlingen University
Bachelor of Science (BS), International Management
Lycée International Georges Duby
Double Bac Franco-Allemand, Scientifique
ABOUT CLÉMENT PRAYAL
Always curious about web-marketing and e-commerce innovations, offers and discussions; Feel free to contact me!
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