Clementina Terra
E-commerce Brand Manager @Wellbeam Consumer Health
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WORK HISTORY
E-commerce Brand Manager @Wellbeam Consumer Health
Retail media and ecommerce strategy across Amazon, Walmart.com, Target, Sam’s Club and Ulta for a multi‑brand health & wellness portfolio.• Own planning, activation, optimization, and measurement of retail media investments, managing seven‑figure budgets against performance KPIs.• Partner closely with agency teams and internal stakeholders to deliver full‑funnel media strategies that drive incremental sales and improve ROAS.• Content Lead: digital shelf optimization (PDP content, traffic, conversion), delivering above‑benchmark CVR and sustained sales growth.• Recognized as finalist in Walmart PDP Special DSS 2025 Edition, representing TruSkin alongside major global CPG brands. • Annual planning, forecasting and demand alignment with finance and supply chain teams.• Member of the innovation team driving growth from new products launches
EDUCATION
The British Schools of Montevideo
International Baccalaureate, Business
Universidad de Montevideo
MBA, Business Administration
IEEM - Escuela de Negocios
Master of Business Administration - MBA
Universidad de Montevideo
Contador Público, Accounting
UCLA Anderson School of Management
W50 Santander Program, Leadership, Management and Corporate Governance
University of North Florida - College of Business Administration
Exchange Student, Business, Logistics, Accounting
SKILLS
ABOUT CLEMENTINA TERRA
With over 20 years of experience, I specialize in media strategy, digital media, and media planning. Currently, as E-Commerce Brand Manager at Wellbeam Consumer Health, I lead retail media and e-commerce strategies for a diverse health and wellness portfolio across platforms like Amazon, Walmart.com and Target.com. Managing seven-figure budgets, I focus on planning, activation, optimization, and measuring retail media investments to achieve performance KPIs. My role also involves collaborating with agency teams and stakeholders to deliver full-funnel media strategies that drive incremental sales and improve ROAS. As Content Lead, I am dedicated to digital shelf optimization, enhancing PDP content, traffic, and conversions while promoting consistent sales growth. I emphasize leveraging analytics to inform strategic decisions and optimize campaign performance. Recognized for my work on Walmart PDP Special DSS 2025 Edition, I bring a results-driven approach to e-commerce and retail media while navigating the intersection of data and creativity to foster impactful outcomes.
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