Cleide Sousa

About Cleide Sousa

I am a dedicated digital marketing professional with over 10 years of experience, with the last 7 years focused on the e-commerce and performance marketing sectors. Throughout my career, I have developed expertise in user acquisition, growth strategies, and full-funnel digital marketing, specializing in Social Media Ads (Facebook, Instagram, Twitter), Google Ads, and other online channels.My experience includes extensive campaign management for mobile app user acquisition, with a strong understanding of app marketing strategies, user retargeting, and app installation campaigns. I have successfully implemented data-driven approaches to maximize performance and optimize budgets efficiently.Currently, I am Digital Marketing Manager at DoVer Media, where I lead a multidisciplinary team across Paid Media, Social Media, Content, and Creative, overseeing digital growth strategies for global brands such as Coca-Cola, KFC, Privalia, Anselmi, Serpui, and more. Additionally, I work as a specialized consultant for companies like Calvin Klein, Tommy Hilfiger (Axo Group - Mexico), GE Beauty, and Neriage, designing high-performance strategies to drive traffic, revenue, and profitability.My approach is highly data-driven and performance-oriented, with a focus on continuous optimization, intelligent budget allocation, and strategic decision-making to enhance ROI and customer retention. By leveraging advanced analytics and growth marketing techniques, I help brands scale their digital presence and achieve sustainable business growth.

Experience

1. Digital Marketing Manager

   Dover Agency

   Nov 2024 — Present

   Leading the Digital Marketing and Growth strategy at DoVer Media, overseeing a multidisciplinary team across Paid Media, Social Media, Content, and Creative. Managing key client accounts and driving performance marketing initiatives for global brands such as Coca-Cola, KFC, Privalia, Anselmi, and Serpui. Focused on business growth, digital innovation, and full-funnel strategies to enhance performance across multiple markets (Brazil, Mexico, and the United States).Key Responsibilities:• Supervising and aligning the efforts of Paid Media, Social Media (Community Management), Content Creation (Copywriters), and Creative (UX/UI, Design) teams.• Defining and executing digital marketing and growth strategies, integrating Social Ads, Search Ads, Display, and Retargeting to maximize performance.• Managing high-level budget distribution and campaign performance analysis, optimizing key KPIs (CVR, CPA, ROI).• Overseeing key client accounts, ensuring strategic alignment, business growth, and long-term partnerships.• Leading commercial efforts, including new client acquisition, business development, and revenue growth strategies.

Education

• SUNY Westchester Community College

  Intensive English Courses

  2015 — 2015

• FAPCOM - Faculdade Paulus de Comunicação

  Bachelor's degree, Marketing and Advertising

  2011 — 2014

• INSA, Business, Marketing & Communication School

  Master's degree, Marketing Intelligence

  2016 — 2017