Caleb Dempsey

About Caleb Dempsey

I discovered a shocking truth when we started hosting gamified in-person events at Ecamm: adults desperately need more play in their lives.(And in their inboxes. Especially in their inboxes.)As a Lifecycle Marketer by day and comedy writer by night, I\'ve made it my mission to prove that what happens in your 5-9 should power and fuel your 9-5, not the other way around.At Ecamm, I\'ve transformed our marketing approach by:• Creating customer leaderboards that increased email engagement• Developing \"choose your own adventure\" newsletters that boosted open and click rates• Crafting personality quizzes that generates qualified leads who actually convertedThe results speak for themselves: Play works. Fun converts. And people remember experiences that make them smile.But this isn\'t just about metrics. It\'s about putting humanity at the center of everything. Real experiences that real people have that solve real problems. When you lose that focus, you lose the product.When I\'m not gamifying email campaigns or building community challenges like Creator Camp and Vlogmas, I write weekly comedy in my newsletter where I test the boundaries of what makes people laugh (and occasionally cringe).Want to make one small change that could transform your marketing? Send me a message and let\'s chat about injecting some play into your process.Follow me on LinkedIn for case studies, strategies, and frameworks for implementing more fun in your marketing. Because no matter your vertical, your audience is still humans who could use a laugh.

Experience

1. Lifecycle Marketing Manager

   Ecamm Network, LLC

   Jan 2025 — Present

Skills

• Adobe Muse
• Adobe Photoshop
• Digital Photography
• Social Media
• Adobe Premiere Pro
• Photography
• Microsoft Office
• Microsoft Access
• Film Photography