Chanda Leary-Coutu
VP Marketing | CPG | Marketing Communications, PR & Crisis | Digital & Social Strategy | Social Commerce I Paid Media | Brand Storytelling
- Role
- Vice President, Integrated Marketing at Wellness Pet Company
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Chanda Leary-Coutu
Communications and Marketing leader with experience in consumer packaged goods, plus additional expertise in technology, education, and publishing. I specialize in building and leading global, integrated, and omni-channel marketing strategies that grow sales, increase market share, and strengthen brand equity.My background spans corporate communications, crisis management, social commerce, paid media, digital marketing, social media (including TikTok and TikTok Shop), eCommerce, and employer branding. I’ve led cross-functional teams and agency partners to deliver impactful campaigns across PR, influencer marketing, internal and external communications, and digital optimization.I bring a proven ability to craft compelling narratives, manage reputation through high-stakes challenges, and drive measurable results at the intersection of brand storytelling and business strategy.
Experience
Vice President, Integrated Marketing
Sep 2024 — Present · Burlington, MA, US
Education
Boston University
Master of Science - MS, Communications/ Journalism
Boston College
Bachelor of Arts - BA, Communications/ Marketing
Skills
- Leadership
- Marketing Communications
- Crm
- Market Planning
- Campaign Execution
- Natural Foods
- Digital Marketing
- Brand Development
- Social Media
- Product Marketing
- Social Networking
- Social Media Marketing
- Retail
- Market Research
- Direct Marketing
- Customer Relationship Management (Crm)
- Online Advertising
- Public Relations
- Customer Insight
- Natural Products
- Digital Strategy
- Crisis Communications
- Management
- Advertising
- Charities
- Brand Management
- Marketing Strategy
- Publishing
- Trade Shows
- Marketing
- Sales Operations
- Strategy
- Digital Media
- Email Marketing
- Sales
- Call Center
- Integrated Marketing
- Online Marketing
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