Cleanza M. Lanier
Equity Partner - Realtor Owner Investor @Keller Williams Realty, LLC
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WORK HISTORY
Equity Partner - Realtor Owner Investor @Keller Williams Realty, LLC
Began real estate career in March, 1992 and worked in the same office location for 10 years experiencing several company name changes. Presented with the opportunity to become an owner in the Keller Williams Tampa Properties Market Center in March, 2003. Voted Chairperson for the Grand Opening of the new Keller Williams office in Tampa by the partnership group with overwhelming recruitment success. The Keller Williams Tampa Properties Office is currently the #1 office in the Tampa Bay Area!Qualification Highlights ~Certified Luxury Home Marketing Specialist (CLHMS)- Million Dollar Guild;~Celebrity/High Profile Client Specialist;~Certified Property Management Specialist;~Certified Short Sale Specialist;~Proven Top Producer and Closer;~Extensive Realtor Network and Existing Book of Business;~Developed close relationships with area realtors and custom builders boosting agent traffic and referrals to listings;~Created realtor and buyer incentives as well as strategies with agents, builders and buyers to boost sales;~Highly skilled buyer\'s agent with new home builder negotiations resulting in huge benefits to buyers in the form of significant savings on new construction properties;~Organized charity, seminars and public events to bring awareness to neighborhoods, buyers and Market Center generating lead flow to properties and attracting agents to Keller Williams;~ Able to produce lead flow through personal referrals from satisfied buyers and sellers, personal marketing websites, direct mail marketing, organizational affiliations and network of partner realtors;~Consistently gives back to the community through non profit organization affiliations, board memberships and by conducting free real estate seminars on how to buy and sell real estate for many bay area churches, non profits, low-to-moderate income communities, and other organizations.
EDUCATION
University of Hartford
MBA, Business Management, with honors
Alabama Agricultural and Mechanical University
BS, General Business, with honors
SKILLS
ABOUT CLEANZA M. LANIER
Voted The Most Outstanding General Real Estate Agent of the Year By The Greater Tampa Bay Builders Association Sales and Marketing Council in 1996;~Career success catapulted by numerous NFL player referrals from Tony Dungy beginning in 1996 and Doug Williams beginning in 2004 in addition to many referrals from the players themselves;~Consistently receives Top Individual Agent Awards in KW Market Center;~Top Luxury Homes Sales Leader in KW Market Center;~Consistent Top Producer in the KW South Florida Region;~Proclaimed \"Realtor To The Pros\" By The St. Petersburg Times in 2002 with featured news story for successful work with the Tampa Bay Buccaneers and other high profile athletes and celebrities;~Featured in a Channel 10 News similar story entitled \"Bucs Realtor\"- over 55 athletes SOLD;~Guest Realtor Expert (offering tips to buyers and sellers) for full week on Channel 10 News Morning Show during their Real Estate Week broadcasts;~Featured in new story by Channel 10 News for having the most searched home in the country on Realtor.com;~ Featured in The Power Broker Magazine in their Women In Football section in an article entitled \"The Trust Factor - The people athletes trust with their money & major decisions\";~Featured a second time in The Power Broker Magazine as one of the Top 50 Black Owned Businesses in Tampa Bay For 2012 (ranking #22);~Featured in The Florida Realtor Magazine (twice);~Invited to become an Owner in the Keller Williams Realty Tampa Properties Market Center in 2003. The KWTP Market Center is the #1 office in the Tampa Bay area.Core Competencies: Marketing Strategy Development; Advertising Campaign Development; Business Development; Business Management; Communications; Budgeting; Reporting;Management Presentations; Strategic Planning; Project Management; Customer Relations; Maximizing Social Media for Public Relations; Lead Generation; Building Strong Media Relationships; Negotiations; Strong Technology Skills.
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