Christopher Lazzara
Director of Global Marketing at Bayer HealthCare
- Role
- Global Brand Director Ct Device Portfolio at Bayer
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Christopher Lazzara
Results-oriented Marketing Director with a proven track record of exceeding customer expectations. I leverage a unique blend of customer focus, business savvy, and creative problem-solving to transform challenges into innovative marketing solutions. My strong technical and quantitative background empowers me to lead teams and projects effectively, excelling in both upstream and downstream marketing functions.
Experience
Global Brand Director Ct Device Portfolio
Jan 2022 — Present
Responsible for the development and execution of the strategy for the global CT device portfolio while identifying and developing future solutions- Leading the development of the strategic positioning and go-to-market approach for the global CT device portfolio- Driving customer segmentation and positioning built on market and competitive intelligence and clinical and health economic evidence- Driving the creation, development, refresh and effective utilization of customer-facing marketing materials across all channels- Designing Bayer’s future CT portfolio by understanding customer needs, establishing customer archetypes, and creating product requirements while aligning with clinical trends and corporate aspirations.
Education
University of Dayton
MEE, MAT
1992 — 1996
Carnegie Mellon University - Tepper School of Business
MBA, Marketing, Strategy
2003 — 2005
Skills
- Business Development
- Outbound Marketing
- International Strategy
- Management
- Product Management
- Project Management
- Strategy
- Cardiology
- Identifying New Business Opportunities
- Capital Equipment
- Developing Markets
- Marketing
- Product Development
- New Business Opportunities
- Medical Devices
- Account Management
- Budgets
- Budgeting
- Product Marketing
- Key Account Management
- Pricing Strategy
- Cross-Functional Team Leadership
- Running
- Marketing Strategy
- Leadership
- Inbound Marketing
- Strategic Planning
- Product Launch
- Strategic Partnerships
- International Marketing
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