Clayton C.

About Clayton C.

I’m a results-driven digital media professional with a track record of building, managing, and optimizing cross-channel paid media campaigns that drive measurable ROI. With experience managing $2M+ budgets across hundreds of programmatic and SEM/display campaigns, I specialize in continuous performance optimization, campaign strategy, and data-driven decision-making.I hold a Master’s in Digital Audience Strategy & Marketing from the Walter Cronkite School of Journalism and Mass Communication (4.0 GPA), where I honed my skills in audience research, digital media planning, cross-platform campaign execution, and analytics. I bring a human-first, integrated approach to media, leveraging paid, earned, organic, and shared channels to grow audiences and maximize impact.My career path has provided me with diverse operational and analytical experience, from managing complex supply chains and inventory systems to leading client-focused teams and product innovation initiatives. These experiences have sharpened my strategic thinking, problem-solving, and cross-functional collaboration skills, which I now apply to designing and optimizing digital campaigns that perform at scale.I thrive at the intersection of data, strategy, and execution, helping organizations grow audiences, optimize media spend, and drive business outcomes.Key Strengths:Programmatic Media Buying / DSP ManagementPaid Search & Display Campaigns (Google Ads, Microsoft Ads)Cross-Channel Campaign Management & OptimizationData-Driven Decision Making & AnalyticsAudience Targeting, Segmentation & Growth StrategiesBudget Management & ROI OptimizationStrategic Planning & Team Collaboration

Experience

1. Programmatic Media Buyer

   Townsquare Ignite

   Jun 2023 — Present

   Driving scalable customer acquisition through multi-DSP programmatic media campaigns. Manage $2M+ budgets across 230+ campaigns, continuously optimizing performance to maximize ROI and efficiency. Oversee the full campaign lifecycle — strategy, execution, reporting, and analysis — delivering actionable insights that guide media allocation and strategic decisions. Experienced in digital media operations, cross-platform campaign management, and performance optimization to drive measurable business impact.

Education

• Udacity

  Digital Marketing Nanodegree, Marketing

  2018 — 2018

• Arizona State University

  Bachelor of Science (B.S.), Economics

  2009 — 2012

• Udacity

  Google Analytics Nanodegree, Marketing

  2018 — 2019

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  Masters (MS), Digital Audience Strategy, Marketing

• Arizona State University

  Aircraft Pilot (Private)

  2008 — 2009

Skills

• Real Estate Transactions
• Buyer Representation
• Residential Homes
• Home
• First Time Home Buyers
• Selling
• Foreclosures
• Reo
• Real Estate
• Investment Properties
• Fha
• Investors