Clayton Hon
COO CTO @Daneson Ltd
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WORK HISTORY
COO CTO @Daneson Ltd
CA
COO / CTO responsible for scaling operations, technology infrastructure, and commercial growth for a consumer brand operating across CPG, e-commerce, and marketplace channels.• Directing end-to-end operations across product, supply chain, and digital commerce, supporting revenue growth.• Build and manage technology infrastructure supporting DTC e-commerce, marketplace integrations, and retail operations.• Implement operational systems across fulfillment, logistics, and inventory management to support scaling consumer demand.• Lead and execute cross-functional projects spanning product development, marketing, and partnerships.• Develop and execute e-commerce strategy across DTC platforms and third-party marketplaces.• Establish partnerships with retailers, distributors, and platform operators to expand brand reach.• Implement data and analytics frameworks to track GMV, customer acquisition cost, retention, and channel performance.• Oversee digital product development including website infrastructure, checkout optimization, and conversion improvements.• Scale operational processes enabling national and international distribution of a premium CPG product.• Manage vendor relationships across manufacturing, fulfillment, and technology providers.
EDUCATION
University of Ontario Institute of Technology
Bachelor of Commerce (BCom), Marketing
SKILLS
ABOUT CLAYTON HON
Operator focused on building and scaling consumer brands at the intersection of CPG, e-commerce, and partnerships.Experience spanning marketing, operations, and executive leadership across early-stage and growth-stage businesses. Work has centered on turning niche consumer products into scalable brands through digital commerce, retail expansion, and strategic collaborations.Led initiatives across:• Direct-to-consumer e-commerce and marketplace growth• Brand positioning and performance marketing• Retail and hospitality partnerships• Product launches and limited-run releases• Supply chain, fulfillment, and operational systems• Technology and digital infrastructure supporting online commerceTrack record of building both the commercial engine and the operational backbone required for consumer brands to scale.Focus areas:CPGE-commerceMarketplace strategyRetail partnershipsBrand growthCustomer acquisitionOmnichannel commerceDigital product and operationsProfessional interest centered on companies and platforms shaping the future of consumer brands, digital commerce, and retail ecosystems.
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