Clayton Goodhue
Sr Director, Sales - Ecommerce and Global Marketplace @Avalara
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WORK HISTORY
Sr Director, Sales - Ecommerce and Global Marketplace @Avalara
I lead Avalara’s Strategic Ecommerce and Global Marketplace revenue organization, owning new business acquisition and expansion across existing accounts.• Own full-segment revenue performance across new logo acquisition and existing Marketplace customer growth, driving pipeline health and forecast accuracy• Partner cross-functionally with Marketing, Product, Business Development, and ADR leadership to align demand generation, positioning, and go-to-market execution• Design and operationalize scalable GTM frameworks that improve win rates, deal velocity, and expansion outcomes• Drive partner influenced growth across global commerce ecosystems (Shopify, Adobe, Salesforce, digital agencies, platform partners)• Build and develop frontline sales leaders, creating high-performance teams focused on accountability and continuous improvement• Align pricing, packaging, and competitive strategy with product and executive stakeholders to deliver predictable, durable revenue growth
EDUCATION
University of Denver - Daniels College of Business
BSBA, International Business
SKILLS
ABOUT CLAYTON GOODHUE
I build and scale high-performing GTM organizations that turn strategy into predictable, measurable revenue growth in SaaS and AI-driven markets.Over the past decade, I’ve led cross-functional Sales, Partnerships, and Business Development teams focused on building scalable revenue engines — aligning vision, operating rigor, and frontline execution to drive durable results.I specialize in:• Designing structured GTM operating models that scale across segments• Building and developing frontline leaders and high-output revenue teams• Driving partner-influenced revenue and ecosystem growth• Leading complex, multi-stakeholder SaaS and AI platform sales motionsI believe execution is the competitive advantage. Strategy sets direction — disciplined operating cadence, data-driven coaching, and a relentless “1% better” mindset drive performance at scale.If you\'re building or transforming a SaaS/AI revenue engine, let’s connect.
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