Clayton Dolan
Ecommerce Consultant | Scaling CPG Brands to $100M+ on Amazon
- Role
- VP of E-commerce at Iconic Protein
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Clayton Dolan
E-commerce Leader with a history of success scaling 7 and 8 figure CPG businesses online. Builds DTC & Marketplace strategies to:• LAUNCH innovative new products using performance marketing, SEO/SEM, and social media; • SCALE new and existing product lines using PPC, CRO, and a deep understanding of marketplace algorithms to convert qualified paid and organic traffic; and• SUSTAIN through tight P&L management, contribution margin growth, accurate forecasting, and supply chain optimization. Specializes in Amazon 3P/1P (Seller & Vendor), DTC (Shopify, Shopify+ & Wordpress), Instacart, Walmart.com, and other online marketplaces. Adaptable and action-oriented leader, recognized for exceptional organizational behavior and attention to detail. Strong ability to communicate high level strategy to both executives and shareholders.
Experience
VP of E-commerce
Nov 2022 — Present · Santa Monica, CA, US
Replaced former VP of E-commerce to lead a strategic shift from hyper-growth to margin-focused sustainability. Acquired two brands in October 2022: Picnik — a line of functional creamers — and Kalumi BeautyFood Collagen Bars.Oversaw acquisition and roll-up of individual brand P & Ls into ICONIC. Assisted in the re-formulation & commercialization of each brand under the ICONIC banner.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Entrepreneurship
Skills
- Spanish
- Microsoft Office
- Peoplesoft
- Written Communication
- Editing
- Imagenow
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Leadership
- Customer Service
- Project Management
- Economics
- Entrepreneurship
- Marketing
- Social Media
- Negotiation
- Microsoft Powerpoint
- Social Media Marketing
- Search Engine Optimization (SEO)
- Online Marketing
- Brand Management
- Social Media Optimization (Smo)
- Influencer Marketing
- Sales
- Trade Shows
- E-Commerce
- Inventory Management
- Inventory Planning
- Demand Forecasting
- Search Engine Marketing (Sem)
- Email Marketing
- Woocommerce
- Fba
- Manufacturing
- Quickbooks
- Constant Contact
- Zoho
- Hootsuite
- Retail Marketing
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