Clay Reimus
Head of Marketing @ Roll20 | Product-Led Growth | 8 → 22M MAU
- Role
- Head of Marketing at Roll20
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Clay Reimus
Technical growth marketing leader specializing in product-led growth for consumer and prosumer software. I\'ve driven 3x user growth at Roll20 (8M→22M MAU) and 40%+ subscriber increases at ClassPass by finding high-leverage opportunities between product and marketing. I personally A/B test funnels, partner with product teams on growth features, build C-level dashboards, and coach small teams on execution.
Experience
Head of Marketing
Feb 2022 — Present · New York, NY, US
Roll20 is the leading virtual tabletop platform for tabletop RPGs with 22M+ monthly active users. I report to the CEO as part of the executive team. Grew company from 8M → 22M users through product-led growth and other tactics Added $2.5M+ in incremental ARR through retention, winback, and LTV expansion A/B tested the full sign-up and subscription funnel, increasing conversion 25%+ Researched, pitched, and rolled out new pricing tiers and subscription features Partner with CEO on GTM strategy for M&A and new product launches Lead an 8-person team and manage agency partnerships
Education
Susquehanna University
Bachelor’s Degree, Communications
Skills
- Web Scraping
- Illustrator
- SEO
- Sem
- Microsoft Excel
- User Experience
- Content Strategy
- Google Adwords
- Google Analytics
- Photoshop
- Online Advertising
- Advertising
- Email Marketing
- Unica
- Omniture
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