Clay Dethloff

Senior Vice President - Innovation and Qualitative @Decision Analyst

Dallas-Fort Worth, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2015 — Present

Senior Vice President - Innovation and Qualitative @Decision Analyst

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As the head of innovation and qualitative research efforts at Decision Analyst, Clay\'s focus is on helping our clients understand consumer perceptions, motivations, and decision-making processes. His responsibilities at Decision Analyst include maintaining and improving the quality of qualitative research offerings, identifying new/innovative qualitative research tools, and overall management of the qualitative team.

EDUCATION

N/A

The University of Texas at Dallas

BS

SKILLS

Market ResearchCompetitive IntelligenceShopper MarketingEthnographyCustomer InsightConsumer BehaviourAdvertising ResearchBrand EquityOnline ResearchMarket AnalysisData CollectionSegmentationPositioningResearch DesignBusiness InsightsPrimary ResearchConsumer InsightQuantitative ResearchMarketing ResearchQualitative ResearchSurvey ResearchFocus GroupsSurvey DesignReport WritingQuestionnaire DesignCompetitive AnalysisMarket IntelligenceAnalytics

ABOUT CLAY DETHLOFF

Clay leads the Insights & Innovation Division at Decision Analyst. Clay is an…

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