Chad Lavachek

Sr Marketing Manager - Wholesale (all Categories) @TOMS

Los Angeles, CA, US

Led the Americas Wholesale Marketing Team, working closely with executives, marketing, sales teams/agencies, and channel partners driving marketing strategies tied to growth. Reported to the VP of Sales/Marketing and managed a team of 5.• Americas Sales/Marketing Channel Lead; contributed to refining the global go-to-market process by enhancing communication and planning seasonal product stories and marketing initiatives.• Composed marketing strategies by account; composed of fixtures/in-store visuals and communication, co-op advertising, social/digital media, events, associate education, and asset support.• Developed and executed channel marketing plans with channel partners; E2E multi-channel campaign management ensuring on-time completeness, compliance, and alignment with strategic, brand, and financial objectives.• Developed campaigns for new channels of distribution that met financial and brand objectives. Directed agency and channel partners development and optimization of digital and social campaigns exceeding targeted KPI’s.• Directed; trade events and activations, in-season customized events for key accounts/marketplaces, toolkits for sales teams, brand activations, and gifting opportunities.• Owned seasonal creative briefing process for; product imagery, brand stories, channel requests, event creative, trade/showroom needs.• Expanded digital education and SPIFF programs that boosted brand awareness through associate and influencer education of brand/product.• Managed budgets, set-up, pre-and post-analysis (lift & ROI) and reported on results.• Mentored team through company restructure focusing on meeting business and personal goals. Developed teams\' core competencies, resulting in future leaders, self-starters, and reliable team members.

Conservatory of Recording Arts and Sciences

Audio Engineering and Entertainment Business

Montana State University Billings

Business Administration/Marketing