Claus Hansen
Senior Director, Crm @BetMGM
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WORK HISTORY
Senior Director, Crm @BetMGM
New York, NY, US
As a founding member of BetMGM, the joint venture between Entain and MGM Resorts, I have been involved from day 1 and built our retention foundation across the US and Canada. I am leading our CRM, Loyalty and Omnichannel below-the-line marketing for BetMGM, the joint venture between Entain and MGM Resorts. Leading a team of 70+ people, including an offshore team in India, I am focusing on driving customer engagement through all product verticals across BetMGM, Borgata Online, PartyPoker, PartyCasino and Wheel of Fortune, but also through a rich omnichannel experience tied into a unified loyalty experience, incentivizing digital customers to visit and engage with MGM properties across the states and vice versa.Responsible for the reinvestment strategy of $100Ms budget, the optimization of the deployment to drive and maximize customers value and retention along leading and owning the MarTech landscape that unlocks a scalable data driven customer centric retention strategy.
EDUCATION
Prinsens Livregiment
Compulsory Military Service
University of Southern Denmark
BSc
Università Commerciale 'Luigi Bocconi'
MSc
Copenhagen Business School
MSc
ABOUT CLAUS HANSEN
I am an intrapreneur and an industry veteran in online gambling and sports betting with deep experience in the revenue generating space. With more than 12 years of experience in growth-centric roles across various stages of companies’ lifecycles within the online gaming industry, I bring a proven track record in outlining and implementing revenue-generating strategies. I have deep expertise in data-driven growth strategies, leveraging analytics and customer insights to optimize acquisition and retention, and maximize revenue through a series of examples on scaling CRM and loyalty programs via marketing technology. Driven by passion and purpose, I turn ideas into impact, channeling relentless energy into every venture to create lasting value.Beyond my professional pursuits, I am committed to personal development, consistently seeking new challenges and opportunities for growth. Join me on this journey where entrepreneurship, innovation, and a strategic mindset converge in the exciting world of online gaming.I love to broaden my horizon and make new professional acquaintances. Reach out if you want to talk marketing, strategy or football (soccer mainly).**Founding member of at Optimove Connect. Tel Aviv 2017**Chairperson and Brand Speaker at the Advanced Email Conference, London 2015, Marketing Customer Engagement Customer Relationship Management Marketing Strategy Marketing Communication Campaign Management Change ManagementSpecialties:Managing Performance • Result Orientation • Establishing Focus • Fostering Teamwork • Building Collaborative Relationships
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