Claudio Masnata

Guest Lecturer @SDA Bocconi

Milan, IT
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WORK HISTORY

Feb 2017 — Present

Guest Lecturer @SDA Bocconi

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Milan, IT

Guest Lecturer at the FIFA Master - International Master in Management, Law and Humanities of Sport. Focus: business opportunities in the cycling world (marketing, media, sponsorship).Guest Lecturer at the MBA Advanced Leadership Program designed by SDA Bocconi for Indian Institute of Management, Indore. Focus: Italian excellence, marketing strategy.

EDUCATION

2010 — 2010

SDA Bocconi

Executive Master, Sports business management

1994 — 1999

Liceo Classico - G. Mazzini

Maturita' Classica, Humanities

1999 — 2009

Università degli Studi di Torino

Laurea in Scienze della Comunicazione, Communications & Marketing

ABOUT CLAUDIO MASNATA

Experienced executive with demonstrated history working in international marketing and communication, brand management and sponsorship in sports and luxury industries. Strong consulting background with a focus on business planning, people management and digital marketing. Holistic approach creating integrated strategies that connects products, sales and communication. A former professional cyclist. Specialties: Generating new business opportunities | Digital marketing strategy | Licensing | Creative direction | Sustainability projects | International sports marketing | Talents and athletes communication | Media training | Lecturer at conferences

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Claudio Masnata — Guest Lecturer at SDA Bocconi in Milan, IT | Unifers