Claudio Taratuta

Managing Partner @Praytell

Brooklyn, NY, US

As Managing Partner at Praytell, I help lead the strategic and operational growth of a global creative communications agency. Since our founding team of 8, I’ve played a central role in scaling the agency to 175+ employees worldwide — building the systems, teams, and client partnerships that power a remote-first, award-winning culture.I oversee multidisciplinary teams across client services, social media, creative, influencer, paid media and project management — ensuring our campaigns not only earn attention, but drive outcomes. I lead new business strategy for digital, social and creative, and partner directly with CMOs and brand leaders to solve real business problems with culturally relevant creative and high-performing programs.Key Impact Areas- Expanded Praytell’s offerings to include paid media, influencer strategy, and end-to-end creative campaign development- Lead transformation to a creator-first, social-led approach across digital clients- Built scalable team structures and processes for resource planning and program execution- Drove digital business development through RFP leadership and long-term client partnerships- Championed a collaborative, people-first culture through 1:1 leadership and agency-wide gatherings

University of Michigan

BA