Claudio Capasso

Global Brand Director @Imperial Brands PLC

Drive the consumer agenda across the entire Imperial group – ensuring brand decisions are grounded in consumer insight to give clear competitive advantage. Ensure brands are optimally positioned to drive success across relevant consumer segments leveraging local consumer knowledge and central marketing expertise. Enabling the realisation of Imperial’s commercial and consumer ambitions through delivery of high-impact brand management and insight-led portfolio recommendations. Define brand plan, incl. portfolio and innovation initiatives, equity strategy, global activation and communication guidelines to support local planning and activation.