Claudio Annicchiarico

Head of Digital Transformation @daa

Dublin, IE

As the Head of Transformation at Dublin Airports Authority (DAA), I driving the strategic integration of multiple technology initiatives into a seamless eCommerce platform. My role encompasses:• Transformational Leadership: Spearheading the integration of multiple digital platforms, including Salesforce Marketing Cloud and Azure B2C, into a unified eCommerce marketplace. Enhanced customer experience across parking, fast track services, lounges, and duty-free shopping, making travel more seamless and efficient.• Strategic Planning: Developed and executed a comprehensive program roadmap, aligning with DAA’s strategic goals to deliver a superior customer experience.• Dependency Management: Overseeing interdependencies across resources, technology, cost, and timing to ensure optimal integration and performance.• Stakeholder Engagement: Collaborating with IT, marketing, finance, and external vendors to ensure successful project delivery and maintain effective communication.• Risk Management: Identifying potential risks and developing mitigation strategies to ensure timely and cost-effective completion.• Cross-Functional Collaboration: Engaged with IT, marketing, finance, and external vendors to ensure successful project delivery, resulting in improved operational efficiency and customer satisfaction.• Budget Oversight: Monitoring program budgets, managing expenditures, and ensuring delivery within approved financial parameters.• Performance Tracking: Establishing and tracking key performance indicators (KPIs) to measure success and providing regular updates to senior leadership.• Continuous Improvement: Fostering a culture of continuous improvement by implementing best practices in project and program management.Additionally, I oversee the integration of DAA’s eCommerce offerings, including parking, fast track services, lounges, and duty-free shopping, into a cohesive and user-friendly marketplace.