Claudine Wunderlich
Director Digital Marketing Eame South @Hyatt
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WORK HISTORY
Director Digital Marketing Eame South @Hyatt
Berlin, DE
Driving digital strategy and execution for 30 operating hotels in the South sub-region | Paid media channels covered: Paid Search, Paid Social, Programmatic, Demand Gen | Mentor hotels marketeers and sales leaders on digital marketing | Supporting a digital learning culture by presenting online and in-person | Focus on analytics | Pre-opening hotel paid media activation | Driving cross-collaboration campaigns with Marketing to create demand for domestic travel | 360 commercial hotel reviews identifying gaps and providing action items | Markets covered: Spain, Portugal, Greece, Türkiye, Morocco, Egypt, Algeria, Malta, Serbia, Montenegro
EDUCATION
Linköping University
European Integration
Technische Hochschule Nürnberg Georg Simon Ohm
Diplom-Betriebswirtin (FH), International Marketing & Strategic Management
ABOUT CLAUDINE WUNDERLICH
As a Digital Marketing Director in the hospitality industry, I combine strategic thinking, creative excellence, and digital innovation to shape brands that connect with guests on an emotional level.I bring a holistic understanding of the guest journey and leverage data-driven insights, storytelling, and aesthetics to drive brand growth and business impact. My approach blends structure and creativity — delivering measurable results while creating authentic brand experiences.I lead with empathy, clarity, and trust, fostering teams that are curious, collaborative, and empowered to make bold decisions.Passionate about digital transformation, brand strategy, and guest engagement, I believe that hospitality is ultimately about people — and marketing should make them feel seen, inspired, and valued.Key interests: Digital Transformation | Brand Strategy | Guest Experience | Data-Driven Marketing | Leadership | Hospitality & Luxury Brands
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