Claudine Sokol
VP, Client Solutions for Agencies and Advertisers @Nielsen
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WORK HISTORY
VP, Client Solutions for Agencies and Advertisers @Nielsen
Wide range of experience working in the local media environment. Over twenty four years’ experience working in media, including national, local television and local audio, movies and digital. Provided market research to Networks, Advertisers, Studios, CPG clients, political agencies, advertising agencies and non-traditional media clients. Specific interests in emerging media and its impact on traditional media plans. Consistently out-performs yearly sales goals. Proven ability to quickly adapt to changing situations, provide clear direction to client teams. A successful multi-tasker that is very self-motivated and results driven. Excels in cross-functional environments and a proven problem solver. Proud mentor to several account executives.
EDUCATION
Yeshiva University
Bachelor of Arts (B.A.), Political Science
ABOUT CLAUDINE SOKOL
Wide range of experience working in the local media environment. Over twenty years experience working in media, including national, local television and local audio, movies and digital. Provided market research to Networks, Advertisers, Studios, CPG clients, political agencies, advertising agencies and non-traditional media clients. Specific interests in emerging media and its impact on traditional media plans. Consistently out-performs yearly sales goals, delivering 152% of sales target for the past 3 years. Ability to quickly adapt to changing situations, provide clear direction to client teams. A successful multi-tasker that is very self-motivated and results driven. Excels in cross-functional environments and a proven problem solver. Undertook and provided mentorship to several account executives. Specialties: Knowledge of all Nielsen Media Products (National and Local), sales and business development. Skilled in negotiation skills and dealing with high maintenance clients. Insider knowledge of new media, local television broadcast, cable advertising, operations and affiliate relations. Excellent communication, analytical and presentation skills. Real team player and a strong leader. Ability to explain complex technical subjects to all levels of client teams.
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