Claudia Wimer
Building Frameworks for Authentic, Human-Centered Marketing
- Role
- Director of Marketing at Proformex
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Claudia Wimer
Marketing is at its best when it feels human. That’s why my focus is on building the frameworks that allow brands to show up authentically, with clear positioning, distinct voice and tone, and messaging that resonates.At Proformex, I bring this approach to B2B SaaS technology in insurance and financial services, industries where tech adoption has often lagged. I help connect the dots between product and people: creating narratives, campaigns, and strategies that spark trust, rally users, and elevate the customer experience.For me, it’s not just about marketing our tech and what it can do. It’s about cultivating the playbooks and stories that help people see themselves in our solutions and feel inspired to act.
Experience
Director of Marketing
Apr 2026 — Present · Cleveland, OH, US
As Director of Marketing, I own the strategy behind how Proformex shows up in the market, from brand identity and campaigns to the processes and people that bring it all to life. I work closely with executive leadership to set direction, allocate resources, and ensure our efforts drive real business outcomes.My work spans the full marketing function: integrated campaigns, scalable operations, and smart investment of time and budget. I work closely with sales, product, and customer success to keep our marketing consistent from first impression to long-term relationship.I believe the best marketing is creative, human-centered, and grounded in authenticity. Not broadcasting how great a company is, but telling real stories that help people see themselves and feel heard in what we do. That philosophy shapes everything from how we develop our brand voice to the people and moments we choose to feature in our marketing.
Education
Bellarmine University
Bachelor of Arts (B.A.), Communication, General
2012 — 2016
Skills
- Marketing
- Teamwork
- Marketing Strategy
- Social Networking
- Microsoft Office
- Customer Service
- Time Management
- Social Media
- Public Relations
- Communication
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Corporate Events
- Leadership
- Event Planning
- Microsoft Powerpoint
- Event Management
- Writing
- Editing
- Public Speaking
- Microsoft Word
- Blogging
- Research
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