Claudia Obata
CX Executive, Strategy & Research
- Role
- Cx Ux Strategy and Research at Kmv Digital
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Claudia Obata
Founder. CX executive, strategist and researcher with 20+ years of experience…
Experience
Cx Ux Strategy and Research
Sep 2023 — Present · NY, US
Consulting for clients in Healthcare and Education, providing UX/CX direction to Product and Marketing teams (including C-level) to enhance digital experiences and customer engagement. Led UX research and insights generation to inform product development, facilitated design-thinking workshops, and delivered toolkits and frameworks to drive the adoption of a customer-centric mindset.
Education
ESPM Escola Superior de Propaganda e Marketing
Bachelor's degree, Advertising/Marketing
1995 — 1998
Business School de Sao Paulo
Graduate degree, Business
2001 — 2002
Skills
- Social Media
- User Interface Design
- Customer Research
- Digital Media
- Online Advertising
- Digital Strategy
- Sem
- Usability
- Experience Design
- Email Marketing
- Web Analytics
- Integrated Marketing
- Information Architecture
- Mobile Marketing
- User Experience Design
- Online Marketing
- Social Media Measurement
- Interaction Design
- Interactive Marketing
- E-Commerce
- Product Development
- Social Media Marketing
- Usability Testing
- Analytics
- Digital Marketing
- Creative Strategy
- Strategic Planning
- Project Planning
- Interactive Advertising
- User Experience
- Content Strategy
- Project Management
- SEO
- Direct Marketing
- Advertising
- Web Project Management
- Entrepreneurship
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