Claudia Minish

About Claudia Minish

At Spirent Communications, my Head of Global Brand Management role has been marked by a steadfast commitment to the brand\'s narrative, ensuring seamless integration at every touchpoint. With over 5 years at the helm, I have focused on delivering breakthrough creative concepts and driving Spirent\'s position as an industry leader. The organization has benefited from my marketing communications and customer relationship management expertise, leveraging these skills for impactful online marketing strategies.Collaboration with internal teams and external agencies has been pivotal in ideating new initiatives and integrated campaigns. It has empowered us to develop strategic presentations and optimize campaigns post-launch, significantly enhancing brand awareness. My time at Spirent has also included time in field marketing, where I\'ve orchestrated demand generation activities that foster pipeline creation and support regional sales strategies, thereby enabling accelerated sales cycles.

Experience

1. Head of Global Brand Management Chief of Staff to CMO Sr Manager

   Spirent Communications

   Sep 2021 — Present · Holmdel, NJ, US

   Senior brand leader driving global brand strategy, creative excellence, and adherence, and integrated marketing to ensure a consistent, high-impact brand presence across markets while supporting business growth and profitability. Lead global brand strategy and stewardship, ensuring consistent brand expression, messaging, and compliance across targeted touchpoints, regions, and events Develop and execute integrated global marketing campaigns, partnering with regional teams to localize messaging and maximize market relevance Drive creative direction from concept through execution, delivering breakthrough ideas that increase brand awareness and successfully position Spirent as a leader in core focus areas Leverage market research, consumer insights, and performance metrics to assess brand health, uncover growth opportunities, and inform strategic decisions Collaborate cross-functionally with field marketing, product, sales, and agency partners to align brand and communications with business objectives, resulting in an average year-over-year lead growth of over 40% Manage global brand budgets and assets, balancing creative excellence with measurable ROI, including an average growth of 43% in pipeline per year Establish and monitor strategic frameworks to ensure marketing initiatives align with corporate goals Optimize marketing workflows and team operations to improve efficiency, scalability, and productivity Act as a trusted advisor by synthesizing research and data into clear, actionable insights and executive-ready briefing materials Manage multiple third-party vendor specialists and facilitate internal and cross-collaboration to achieve multi-disciplinary objectives Facilitated transition/rebranding period following corporate acquisition

Education

• University of Delaware

  BA, Major: Art Concentration: B/W Photography

Skills

• Management
• Salesforce.com
• Sales Enablement
• Professional Services
• Business Development
• Marketing Automation
• Lead Generation
• Sales Process
• Customer Relationship Management (Crm)
• Requirements Analysis
• Agency Relationship Management
• Thought Leadership
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Multi-Channel Marketing
• Integrated Marketing
• Leadership
• Project Management
• Business Alliances
• Business Intelligence
• Product Marketing
• Go-to-Market Strategy
• Crm
• Channel Partners
• Enterprise Software
• Demand Generation
• Marketing Communications
• Direct Marketing
• Executive Management
• Online Marketing
• Market Analysis
• Sales
• Software Industry
• Social Media Marketing
• Program Management
• Analytics
• Business Strategy
• Strategy
• Messaging