Claudia Marsili

About Claudia Marsili

A seasoned and innovative digital marketing leader with a proven track record in optimizing consumer online experiences and executing comprehensive ecommerce strategies that align to business goals. Adept at creating winning SEO and content strategies that catapult brands above the competition through insightful data analysis. My multi-faceted experience is what helps me understand the big picture when analyzing customer behavior and brand performance. I can easily spot problems before they arise and know how to fill the data gaps when there is ambiguity. This has been the key to my success when leading global teams at Fortune 500 companies in achieving multi-million dollar revenue growth and customer CORE COMPETENCIES Digital Marketing Strategies | SEO | Brand Positioning | Content Strategy | Multivariate Testing | Target Audience Prioritization | Customer Journey & Buyer Intent Mapping | Conversion Rate Optimization | ROI Analysis | Customer Segmentation | Personas | Data-Driven UX Design | Information Architecture | Usability Studies | Customer Relationship Management | Project Management SEO EXPERTISE Keyword Research & Analysis, On-page/Offsite SEO, Site Audits, Link Building, Site Architecture & Navigation, Enterprise SEO, Evergreen & Seasonal Landing Pages, Web Analytics & KPIs, Competitive Analysis, Technical SEO (schema, canonical, 301 redirects, XML sitemaps, page speed, image compression) TECHNICAL SKILLSBrightEdge, Conductor, SEMRush, Moz, HubSpot, Marketo, Wordpress (CMS), Google Analytics, Google Search Console, Google Tag Manager, Adobe Analytics, Adobe Target, Adobe Experience Manager (AEM), Screaming Frog, PowerBI, Drupal, JIRA, HTML, Seismic, MS Office

Experience

1. Director, Seo

   Bizee

   Feb 2024 — Present

   Leading Bizee\'s web strategy to deliver a cutting-edge online experience that fuels organic traffic and revenue growth. By architecting intuitive information structures, developing engaging content strategies, and designing seamless user experiences, I ensure all marketing channels work in harmony to build a powerful and consistent brand identity.

Education

• University of Waterloo

  B.A. (Hons) + Applied Studies Co-op, English Rhetoric and Professional Writing

Skills

• Web Analytics
• Usability
• Strategy
• Omniture
• Link Building
• Social Media
• Cms
• Program Management
• Sem
• Search
• Content Management
• Web Strategy
• Management
• Marketing
• Web Content Writing
• Social Media Optimization (Smo)
• Web Content Management
• Google Analytics
• Search Engine Optimization (SEO)
• Usability Testing
• SEO
• Smo
• Online Marketing
• User Experience
• Content Strategy
• User-Centered Design
• Web Project Management
• Blogging
• Lead Generation
• Digital Marketing
• Web Content
• Competitive Analysis