Claudia Ico Manlongat

WORK HISTORY

EDUCATION

ABOUT CLAUDIA ICO MANLONGAT

I’m a Global Campaign & Content Manager at L’Oréal Paris, overseeing global campaigns for the world’s #1 beauty brand. Over the last 5+ years across Paris and Singapore, I’ve built expertise in brand strategy, product innovation, and campaign development across makeup, hair care, and hair color. Currently, I lead global campaigns for L’Oréal Paris Makeup, focusing on Gen Z recruitment franchises (LUMI, Paradise, Big Deal, Plump Ambition). My mission: crack instant impact, authenticity, and storytelling that resonates with the next generation of beauty consumers. To date, I’ve launched 4 product innovations & 12+ global campaigns, working with agencies like McCann & collaborating with spokespeople such as Kendall Jenner and Ariana Greenblatt. Previously, I relaunched the makeup category for emerging markets (SAP, MENA, LATAM, SSA), driving the first emerging makeup product innovation—Infallible 24H Tinted Serum—and leading full retail wall localization. The result:+40% category growth through strategic portfolio redesign, locally relevant innovation, and end-to-end execution. With a decade abroad (New York, Singapore, and Paris), I’ve built a global perspective—merging global vision with local cultural nuance to create innovations and stories that inspire, connect, and resonate with the next generation of beauty consumers.