Claudia A. Harden

About Claudia A. Harden

As a native Floridian, I have always had an affinity for wildlife and a deep love for the…

Experience

1. Director of Communications & Development Marketing, Fundraising, Partnership Relationship Building

   Cat Depot

   Aug 2016 — Present

   Oversee all aspects of the organization\'s external communications including all marketing, public relations, and fundraising initiatives as well as provides oversight for the volunteer, education, finance, event planning, and retail/customer service divisions to encourage projected organizational growth, donor retention/development, and increased revenues. Works in conjunction with operations for all rescues, emergencies, disaster management, and staff professional development. Highlights include: • Directs successful marketing campaigns, onsite promotions and special events garnering over 1,100 feline adoptions, shelter guests/retail shoppers, and public cat care clinic client visits annually culminating in nearly $1m in revenues. • Solicits and manages a variety of public and private grant funds as well as in-kind support for a variety of programs and general operations (veterinary care, pet retention and owner assistance, emergency response, community impact, marketing/advertising). • Manages and implements all aspects of black-tie fundraising events as well as the organization’s Planned Giving program. • Plans and executes organization’s largest bi-annual fundraising initiative –The Community Foundation of Sarasota County’s 24-hour day of giving, “The Giving Challenge”, raising over over four 24-hr events, and leading all other participating animal welfare organizations. • Lead member in converting a database of individuals (adopters, visitors, clinic clients, and businesses) to annual donors, acts as point of contact for high profile/net worth donors and visitors responsible for relationship building and stewardship. • Acts as organizational spokesperson taking part in live and pre-taped broadcast interviews as well as providing copy/commentary/feedback on industry specific, mission-based print articles. FOCUS: Animal Welfare, Marketing, Fundraising, Branding, Mentoring, Budget Prep, Financial Oversight, Strategic Planning

Education

• Florida Atlantic University

  Bachelor of Science - BSEd, Educational/Instructional Technology & Research

• Florida Atlantic University

  Bachelor of Health Science - BHS, Hospital and Health Care Facilities Administration/Management

Skills

• Partnership Marketing
• Team Leadership
• Newsletters
• Marketing Management
• Leadership
• Website Development
• Humane Leadership
• Conservation Issues
• Social Media
• Educational Technology
• Marketing Strategy
• Event Management
• Event Planning
• Animal Welfare
• Donor Management
• Online Advertising
• Board Leadership
• Community Development
• Management
• Social Networking
• Grant Writing
• Media Relations
• Program Management
• Press Releases
• Social Media Marketing
• Community Outreach
• Sponsorship
• Donor Solicitation
• Cash Management
• Media Buying
• Marketing
• Board Relations
• Fundraising
• Environmental Education
• Nonprofits
• Advertising
• Digital Marketing
• Promotions
• Facebook
• Public Relations