Claudia G. Martinez
Influencer Marketing Leader | Creator Strategist | Wellness Advocate | Mentor
- Role
- Senior Influencer Marketing Manager at Dentsu Creative
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Claudia G. Martinez
I am an award winning bilingual influencer marketing leader with 10+ years across brand, agency, and creator landscapes. I build multicultural campaigns that connect communities and drive conversion. I lead teams with clarity and empathy for measurable outcomes.What I do• Build creator strategies that map brand goals to platform behaviors and communities.• Source and pitch creators, then negotiate contracts that protect value.• Run campaigns end to end, from brief to reporting and optimization.• Partner with legal and communications to protect timelines and trust.• Mentor early-career talent with structured feedback and clear growth paths. Wins• Led 50+ campaigns for Fortune 500 brands across beauty, entertainment, sports, telecom, and consumer goods.• Clients I\'ve worked with include TRESemmé, Paramount, Lionsgate, M&M\'s, Verizon, T-Mobile, Metro by T-Mobile, Toyota, United Airlines, Wingstop, Sprite, and Trolli.• Drove in revenue across creator programs and platform partnerships.• Activated at Copa América, Premios Juventud, and the Latin GRAMMYs.• Earned a Telly Award and a Cynopsis Rising Star Award.• Built high-performing teams grounded in trust and clear priorities.What drives meI build authentic partnerships between creators and clients to amplify diverse voices.I craft branded content that resonates across communities and platforms.I mentor with empathy because representation and clarity change careers.Outside work I hike LA trails and take Barre or Pilates.I also film content and attend personal development workshops.Podcasts keep me curious, grounded, and learning each week.Quick definitions• Multicultural marketing: Tailoring content to specific cultures and languages within markets.Why it matters: Relevance improves conversion and strengthens community trust.Example: Spanish-first humor around family moments for a new flavor drop.• Creator strategy: A plan that guides creators to meet brand goals.Why it matters: It aligns stories and budgets to platform strengths for impact.Example: Hairstylists teach routines before a TRESemmé launch.• Usage rights: Terms that specify where and how long content can run.Why it matters: Rights drive cost, reach, and compliance across channels.Example: Secure 12 months of paid usage across TikTok and YouTube.Let\'s connectOpen to Senior Manager or above roles today.Also available for consulting, if you are hiring or planning a creator campaign, let\'s connect. Email: c••••••••@gmail.com
Experience
Senior Influencer Marketing Manager
Jan 2026 — Present · Los Angeles, CA, US
Education
University of Illinois Chicago
Bachelor of Applied Science - BASc, Marketing
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