Claudia Giraldo

Brand Director @Adlantica

Brand Marketing lead for the company\'s growth brands. Responsible for go-to-market strategy, brand equity, segmentation, digital strategy, productivity, and innovation. •Lead a team of talented designers, copywriters, and multidisciplinary creatives in producing killer work for Adlantica\'s partners and internal departments •Build tools and platforms to codify and expand brands •Work with team to develop pitches, concepts, and activations to engage new customers, and increase brand awareness •Provide creative direction across all campaigns, events, products, and activations •Create systems and processes to optimize and improve internal creative and marketing operations