Claudia Farnsworth
Marketing Manager @WSP in the U.S.
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WORK HISTORY
Marketing Manager @WSP in the U.S.
Leading strategic marketing efforts to drive business growth and enhance brand presence for the Earth & Environment division. Expertise in pursuit production and coordinating marketing initiatives to support business development goals. Skilled in planning and executing events and conferences, ensuring impactful representation and engagement with key stakeholders. Collaborates closely with technical teams to develop compelling collateral and campaigns, showcasing the division\'s expertise in environmental solutions. Passionate about fostering client relationships and promoting sustainability through innovative and results-driven marketing strategies.
EDUCATION
Park University
Bachelor of Science (BS), Computer Science
ABOUT CLAUDIA FARNSWORTH
As SGT Manager at WSP, I bring over 15 years of experience in strategic marketing, business development, and communications within the architecture, engineering, and construction (AEC) industry. My expertise spans brand positioning, proposal strategy, and client engagement, with a deep understanding of how to align marketing efforts with business objectives.Previously leading marketing operations at THW Design, I now apply that same focus and drive at WSP, supporting teams and initiatives that impact communities and infrastructure on a national scale.I’m also the Founder and Owner of Farnsworth & Company, where I leverage my bilingual fluency (Spanish/English) to help clients grow their presence and impact through tailored marketing strategies. Whether it\'s enhancing visibility, developing client-focused messaging, or streamlining pursuit processes, my mission is to deliver creative, effective, and financially sound solutions that support long-term success.
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