Claudia Cicalese
Team Lead E-commerce Amazon Eu & Uk @Subtel Gmbh
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WORK HISTORY
Team Lead E-commerce Amazon Eu & Uk @Subtel Gmbh
Berlino, DE
As Team Lead for Amazon EU & UK at subtel.de, I manage a dynamic 7-member international team, overseeing end-to-end marketplace operations. My focus is on strategic growth, performance optimization, and team development, ensuring seamless execution and sustained revenue growth.Key Responsibilities & Achievements: Leadership & Team Development – Lead, mentor, and develop a high-performing international team, fostering collaboration and professional growth. Strategic Sales Planning – Define and implement growth strategies to maximize sales across Amazon EU & UK marketplaces. Performance Optimization – Analyze sales data, ad performance, and key metrics to drive revenue growth and profitability. Product & Inventory Management – Oversee product positioning, pricing strategy, and stock levels, collaborating with purchasing and logistics teams. Amazon Advertising & Marketing – Plan, execute, and optimize Amazon PPC campaigns, ensuring maximum ROI and brand visibility. Competitive & Market Analysis – Track competitor trends, market dynamics, and category insights to inform strategic decision-making. Data-Driven Reporting – Prepare and present regular performance reports to senior management, providing actionable insights for continuous improvement.Skills & Expertise: Amazon Marketplace Management (EU & UK)| E-Commerce Growth Strategies | Team Leadership & Development Amazon PPC & Performance Marketing | Product & Inventory Management | Pricing & Competitive Analysis Data Analytics & Reporting | Cross-Functional Team Coordination | Revenue Optimization & KPI TrackingWith a strong data-driven approach and a passion for e-commerce leadership, I focus on scaling Amazon business operations, improving market positioning, and driving long-term growth.
EDUCATION
Linda.com
Marketing Analytics: Setting and Measuring KPIs
Intelliform
Addetto Marketing, Marketing
University of Naples ‘Parthenope’
Tecnico Superiore della Comunicazione Multimediale, Comunicazione d'impresa
Università di Napoli L'Orientale
Lingue e Letterature Straniere: Linguaggi Multimediali
Università di Napoli L'Orientale
Bachelor's degree, Foreign Languages and Literatures (English and Spanish)
Università di Napoli L'Orientale
Linguaggi multimediali ed Informatica Umanistica, Organizzazione di Eventi, lingue
AdWords Fundamentals
Google Accademy
Google Analytics for Beginners
Prisma
ECDL Advanced, Gestione progetti IT
Intelliform S.r.l.
Addetto Contabilità, contabilità generale
SKILLS
ABOUT CLAUDIA CICALESE
E-Commerce & Amazon Advertising Expert | Team Leader7+ years of experience in Amazon Advertising (AMS/DSP), Vendor Account management, and product page optimization. Currently Team Leader at subtel.de, leading a team across Berlin and Bogotá. Worked in Italy, Slovakia, and Germany, gaining an international perspective in e-commerce. Former Amazon employee with 3 years of in-house experience—deep understanding of Amazon’s algorithm and winning strategies for brands on the platform.
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