Claudia Bierschenk

About Claudia Bierschenk

I’m a passionate, results-driven marketing leader with a proven track record of driving growth, fostering partnerships, and executing impactful campaigns. With experience in B2B marketing, digital strategy, and brand positioning, I excel at transforming challenges into opportunities and discovering creative methods for business success.At ODP Business Solutions, I develop and execute full-funnel marketing strategies that fuel revenue growth, strengthen vendor partnerships, and optimize product positioning. I stay on top of market trends, ensuring our solutions meet businesses\' evolving needs.Previously, I led marketing efforts at Esri, expanding its presence across the Americas through digital marketing, channel enablement, and co-marketing initiatives with strategic distributors and partnerships. At VMware, I developed an end-user webinar series, which became the top demand-generation tool for customer engagement and sales conversion. I also collaborated on a customer reference program, where I learned the power of storytelling.Beyond my core role, I’m committed, resilient, and solutions-driven. I\'m always looking to improve processes, support my team, and foster collaboration across departments. I believe in maintaining a positive, can-do attitude and going above and beyond to identify opportunities and tackle challenges head-on. What Drives Me? I’m passionate about business growth, strategic marketing, and innovation. Whether launching a new product, optimizing a campaign, or refining messaging, I love making an impact. Outside of work, you’ll find me biking, running, or swimming—always chasing the next challenge in work and life!Education:MBA | Florida International UniversityBA in Communications Science | Universidad Católica Andrés Bello#B2B #MarketingStrategy #BusinessDevelopment #DigitalMarketing #Leadership #LATAM

Experience

1. Category Marketing Manager

   ODP Business Solutions

   Aug 2024 — Present · Miami-Fort Lauderdale, FL, US

   In my current role, I am responsible for developing and implementing comprehensive marketing strategies for key growth categories and supporting channel initiatives to achieve revenue targets. I oversee category-specific and preferred vendors to ensure that all agreed-upon activities are carried out effectively. A deep understanding of the market category is key to effectively positioning products on the e-commerce website. I manage the financial budget and work closely with marketing operations to analyze return on investment.

Education

• Landmark

  Professional Training & Coaching, Personal development program

  2009 — 2010

• Florida International University - College of Business

  Master in Business Administration, Business Administration and Management, General

  2009 — 2011

Skills

• Salesforce.com
• Sales Enablement
• Partner Management
• Marketing Management
• Channel Partners
• Advertising
• Lead Generation
• Marketing
• Channel
• Mobile Devices
• Omniture
• Sales Operations
• Professional Services
• Trade Shows
• Product Marketing
• Market Research
• Competitive Analysis
• Start-Ups
• Business Development
• Marketing Automation
• Sales
• Online Advertising
• Training
• Saas
• Creative Problem Solving
• Strategic Partnerships
• Program Management
• German
• Strategy
• E-Commerce
• Cloud Computing
• Public Relations
• Corporate Communications
• Cross-Functional Team Leadership
• Crm
• Marketing Strategy
• Field Marketing
• Demand Generation
• Mobile Marketing
• Enterprise Software