Claudia Arzate

WORK HISTORY

EDUCATION

ABOUT CLAUDIA ARZATE

A detail-oriented and solutions-driven Marketing & CRM Manager with experience in content development, campaign planning, and performance management. A Business Administration & Commerce Graduate with 3+ years of experience leading Marketing, Brand Development, and Sales teams. Strong background in project management, client relationship management, administration, content development, marketing, data management, compliance, and reporting. Proven ability to translate broad concepts into project roadmaps and concrete, compelling, and multi-media campaigns. Experience writing, designing, and editing web/ social media content, brochures, newsletters, and SOPs/ training manuals, as well as developing communications for internal/ public audiences (briefings, memoranda, data-driven reports, and presentations). Core competencies include meeting facilitation, research & analysis, requirements management, dashboard development, documentation, scheduling, proofreading/ copywriting, sound judgment, active listening, and inquiries management (phone/ email/video calls). Hands-on experience contributing to organization-wide business transformation projects, including IT implementation (SalesForce), process improvement (HR, SOP), and marketing/ sales/ operations. Proven ability to establish a positive rapport with clients, colleagues, superiors, and other professionals while working in deadline-driven environments. Salesforce Administrator and Google Analytics Certified, and advanced user of Microsoft Office Suite, Salesforce, ZoomInfo, Adobe Creative Cloud, and Canva.