Claudia Santos
Vice President of Marketing @CFS Brands
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WORK HISTORY
Vice President of Marketing @CFS Brands
Oklahoma City, OK, US
Driving an integrated marketing strategy across CFS Brands’ house of brands in foodservice, healthcare, and hygiene.•Leading cross-functional teams to strengthen brand architecture, elevate storytelling, and fuel customer engagement.•Building processes, tools, and metrics that scale marketing impact and accelerate growth.•Partnering with leadership to align marketing with business priorities and position CFS Brands as an innovation leader.
EDUCATION
Saint Elizabeth University
BA
Fairleigh Dickinson University Silberman College of Business
Executive MBA
ABOUT CLAUDIA SANTOS
I have worked in senior-level roles involving strategies, plans, and actions for product marketing and sales for more than 20 years with great success. I excel at leading high-performing teams and large-scale initiatives, solving complex issues, and working in a cross-functional team environment to create solutions. I’m also the voice behind Human. Connected, a monthly newsletter about the emotional side of tech.Read the latest edition here https://lnkd.in/eAcUryd3Let’s make tech feel more human—together.Specialties: Market and Consumer Research, Analysis, and Insights Goal setting and Objectives Thought Leadership Strategic Plans Effective Policies and Practices Team Building, Training, and Leadership Large-Scale Marketing and Sales Initiatives Product Launch/Go-To-Market (GTM) Cross-Functional Collaboration Stakeholder Relationships Partnership Strategies Customer and Channel Management Customer Success Performance Tracking/Metrics Executive-Level Operations and Finances Public Speaking and Brand Ambassadorship
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