Claudia Lamura
Marketing Director @Air Liquide Healthcare
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WORK HISTORY
Marketing Director @Air Liquide Healthcare
Assago, IT
Defining and implementing marketing strategies to drive business growth and enhance the company\'s market positioningResponsible for:• Define, implement, and manage the overall marketing strategy in line with company objectives, ensuring brand consistency across all marketing and communication activities• Implement and manage Commercial Excellence initiatives to optimize the effectiveness of marketing and sales activities, improving processes, tools, and capabilities.• Integrate Value-based Healthcare principles into the marketing strategy, with a focus on generating evidence to support the value offered to patients and the healthcare system.• Conduct in-depth market research and analyze the competition to identify opportunities, trends, and provide strategic insights.• Lead, motivate, and develop the marketing team, fostering a collaborative, innovative, and accountable work environment.• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and implement necessary strategic adjustments.• Collaborate closely with the Sales, Product, and Development teams to ensure alignment of company strategies and regularly present marketing performance reports to management.
EDUCATION
Prof Holst Center - Philips Healthcare BEST
Ultrasound devices & Anatomy, Patients Care and Customer informatics, Medical Information Technology
Stage c/o English School of Reading - Londra
Attestato, Inglese
Insight Learning and Development
Empowerment Leadership Program
SDA Bocconi
Corso Value Based Procurement , Corso Value Based Procurement
Valore D
Coaching program Women@Work
INSEAD
Coaching personal pathway by Educational Service
Regione Lombardia - FSE
Web Editing - HTML, Web, Internet, programmazione
Regione Lombardia
Corso fondamenti Networking e TCP/IP – W2000 Server, Network
SKILLS
ABOUT CLAUDIA LAMURA
Mi ritengo una persona flessibile e con notevole spirito di adattamento. Buone capacità organizzative e pratiche: sono molto precisa e sono in grado di rispettare le scadenze sostenendo situazioni di importante carico lavorativo e organizzando il mio tempo in modo equilibrato.Buone competenze relazionali derivanti dalle esperienze lavorative in Italia e all’estero: predisposizione al lavoro in team, disponibilità e spirito di confronto con e verso il gruppo; innata predisposizione nel relazionarmi con persone aventi differenti ruoli lavorativi ed età. Sono determinata e fortemente motivata a crescere professionalmente nel settore marketing e vendite, dedicandomi con entusiasmo alle nuove sfide proposte.GOALS: Learn and grow with engagement and motivation.STRENGTHS: Think creatively, problem solving, decision making and team working.L’importanza del \"Personal Branding\"
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