Claudia Desantis

About Claudia Desantis

I am a financially fluent, human-centered brand operator.With over a decade of experience across finance, telecom, and CPG, I combine commercial discipline with intuitive brand judgment to drive profitable, sustainable growth. My foundation in finance sharpened my ability to evaluate tradeoffs, forecast risk, and make disciplined capital allocation decisions. At the same time, my passion for understanding people guides my intuition as a marketer — ensuring that brand strategies not only make financial sense, but resonate meaningfully with consumers.Today, I operate as a business owner of a #1 haircare brand, leading innovation, portfolio strategy, and distribution decisions that balance near-term results with long-term brand equity and profitable share growth. I am particularly energized by identifying new growth vectors — whether through channel expansion, whitespace innovation, or portfolio optimization — and aligning teams around economically sound, strategically coherent expansion.

Experience

1. Senior Associate Brand Manager

   Church & Dwight Co., Inc.

   Jan 2024 — Present · Ewing, NJ, US

Education

• Rutgers University

  Bachelor of Science, Finance

  2007 — 2011

• Rutgers Business School

  Master of Business Administration (MBA), Marketing & Strategy

  2015 — 2020

Skills

• Microsoft Word
• Microsoft Powerpoint
• Content Delivery
• Leadership
• Data Analysis
• Microsoft Excel
• Social Media
• Financial Analysis
• Microsoft Office
• Public Speaking
• Accounting
• On24
• Finance
• Financial Reporting
• Content Management
• Analysis
• Strategy