Claudia Davanzo
Product Manager so Ho & Sme @iliad
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WORK HISTORY
Product Manager so Ho & Sme @iliad
Milano, IT
Reporting directly to the Head of Marketing, I am the core driver of our business product strategy. I am responsible for scouting and launching highly innovative solutions that deliver exceptional value to our business end-users.Strategic Ownership & Analysis- Market Strategy: Conduct in-depth market research to define the strategic roadmap and identify new opportunities for B2B mobile services- Business Case Development: Create and validate robust Business Cases (including P&L, pricing, and financial projections) for all new product launches and enhancements- Innovation Focus: Identify and define truly innovative solutions that address the evolving needs of B2B end-users, ensuring product-market fit-Competitive Intelligence: Establish continuous competitor monitoring to maintain market knowledge and competitive pricing strategies-Partnerships: Actively research and develop strategies for new partnerships to enhance the B2B product portfolio.Execution & Go-To-Market (GTM)- GTM Leadership: Lead the comprehensive Go-To-Market (GTM) strategy and execution, ensuring seamless deployment and market success- Product Requirements: Translate business objectives into clear, detailed product specifications for technical implementation- Performance Monitoring: Track product performance, user adoption, and profitability post-launch, implementing necessary tactical adjustments.Cross-Functional Coordination- Tech Alignment: Serve as the main point of contact for the Software Development/Technical area, ensuring timely and accurate implementation of product features- Sales & Care Enablement: Coordinate closely with Sales and Customer Care teams to ensure product readiness, support training, and the availability of necessary commercial tools- Brand and Communication: Partner with the Communication team to define product positioning, key messaging, and launch campaigns.
EDUCATION
Università Cattolica del Sacro Cuore
Master's degree, Communication for businesses, media and organizations
24ORE Business School
Executive Master Certificate, Marketing and digital communication
High school G. Falcone
Accountancy qualification, Diploma di ragioneria indirizzo commerciale
Università degli Studi di Genova
Bachelor's degree, Economics and business management
SKILLS
ABOUT CLAUDIA DAVANZO
Marketing professional with +10 years of experience, focusing on product development. I have worked in several industries mainly in FMCG, directly in the HQ but also the local branches and I had the privilege of working in a start-up. High organizational expertise and management, create and work with OKRs to obtain the best resultI am a creative problem solver, dynamic and precise, all these key elements allow me to be proactive.
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