Claudia Butler Shannon

Marketing Researcher Marketing Contractor @Blue Cross of Idaho

Santa Rosa Beach, FL, US
MOBILE NUMBERS
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WORK HISTORY

Jan 2021 — Present

Marketing Researcher Marketing Contractor @Blue Cross of Idaho

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Boise, ID, US

RESEARCH: Brand Health, Individual line of business segmentation, naming, otherMARKETING: Dual-eligible line marketing, Broker Fall Meeting Planning (7 mkts), MA Member Fall Meeting planning (5 mkts), Clinical Solutions, Naming, Cobranding/white-labeling.

EDUCATION

N/A

Miami University European Center

Junior year foreign study in Luxembourg City, Luxembourg

N/A

Miami University

Bachelor of Arts (BA)

N/A

New York University

Master of Business Administration (M.B.A.)

SKILLS

Competitive AnalysisProduct DevelopmentStart-UpsCreative DirectionConsumer ProductsFocus GroupsBusiness InsightsCustomer InsightMarketing ResearchBrand ManagementCross-Functional Team LeadershipPackagingUser ExperienceMarketing StrategyAdvertisingSegmentationQualitative ResearchMarketingManagementProduct InnovationStrategyConsumer BehaviourMarket ResearchPrimary ResearchEthnography

ABOUT CLAUDIA BUTLER SHANNON

Marketing and Marketing Research Professional

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