Claudia Butler Shannon
Marketing Researcher Marketing Contractor @Blue Cross of Idaho
Santa Rosa Beach, FL, US
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WORK HISTORY
Jan 2021 — Present
Marketing Researcher Marketing Contractor @Blue Cross of Idaho
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Boise, ID, US
RESEARCH: Brand Health, Individual line of business segmentation, naming, otherMARKETING: Dual-eligible line marketing, Broker Fall Meeting Planning (7 mkts), MA Member Fall Meeting planning (5 mkts), Clinical Solutions, Naming, Cobranding/white-labeling.
EDUCATION
N/A
Miami University European Center
Junior year foreign study in Luxembourg City, Luxembourg
N/A
Miami University
Bachelor of Arts (BA)
N/A
New York University
Master of Business Administration (M.B.A.)
SKILLS
Competitive AnalysisProduct DevelopmentStart-UpsCreative DirectionConsumer ProductsFocus GroupsBusiness InsightsCustomer InsightMarketing ResearchBrand ManagementCross-Functional Team LeadershipPackagingUser ExperienceMarketing StrategyAdvertisingSegmentationQualitative ResearchMarketingManagementProduct InnovationStrategyConsumer BehaviourMarket ResearchPrimary ResearchEthnography
ABOUT CLAUDIA BUTLER SHANNON
Marketing and Marketing Research Professional
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