Claude Chaboud
Head of Global Adtech & Location Data Partnerships @PepsiCo
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WORK HISTORY
Head of Global Adtech & Location Data Partnerships @PepsiCo
London, GB
Driving global AdTech and location data strategy, managing key vendors, identity, and measurement partnerships. Building a privacy-first data ecosystem that powers targeting, optimization, and analytics across markets. Collaborating with product, media, and data teams to integrate technology and unlock smarter marketing.
EDUCATION
London Metropolitan University
Bachelor's degree, Business and marketing
London Metropolitan University
Higher National Diploma, Events management
SKILLS
ABOUT CLAUDE CHABOUD
Driving global AdTech and location data partnerships that unlock strategic value through technology, data, and innovation. I identify and develop high-impact collaborations with AdTech, location, and identity partners, ensuring they deliver measurable business growth and competitive advantage. I evaluate performance, optimize partner ecosystems, and guide cross-functional teams to execute complex, multi-market initiatives on time and within budget. My focus is on building scalable, privacy-first data solutions that enhance targeting, measurement, and marketing effectiveness worldwide.
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